Blog (page 4)

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Accessible newsletters

Newsletters are a popular way to strengthen customer loyalty. To achieve maximum reach, you need good content – and accessibility.
Good content is expensive. The consideration may therefore suggest itself that simply time and resources are missing to pay attention also still to barrier liberty. One mistake: every seventh person in Switzerland has a disability. With a barrier-free newsletter you reach more readers and potential customers. And with a barrier-free newsletter template, there’s an initial effort, but after that it is pretty easy to create an accessible newsletter.
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Meaningful link texts for SEO and accessibility

Search engine optimization and accessibility have a lot in common – because both goals are about man and machine understanding the content. In my blog post “How to write good alternative texts” I explained what to look out for when you add alternative text to pictures and graphics. In today’s blog post I give you tips for good link texts.
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Comprehensible structure for better understanding

Highlight headlines in bold, use the hyphen or other pretty characters as bullets, and increase the spacing between text and image with empty lines: CMS editors can be very creative when capturing content. This is to the disappointment of users who use technological tools such as screen reader or text-to-speech engines.
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How to write good alternative texts

The new website is barrier-free and finally online after numerous tests and optimizations. However, this does not mean that the website remains permanently accessible. Many accessibility deficiencies arise retroactively – on an editorial level. Alternative texts are an example. Only meaningful alternative texts help the user. In this blog post, I’ll tell you how to write good alternative texts.
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