Recently someone asked me, “Our homepage isn’t found when I search for my name or the company name.” Read what that means for your visibility in this blog post.
Category: SEO
Why you should update old blog posts
You know: The internet doesn’t forget. And yet nothing is written for eternity. Embarrassing typos or outdated information? No problem with blog posts. Find out here why you should revise which blog posts and how.
Accessible newsletters
Newsletters are a popular way to strengthen customer loyalty. To achieve maximum reach, you need good content – and accessibility.
Good content is expensive. The consideration may therefore suggest itself that simply time and resources are missing to pay attention also still to barrier liberty. One mistake: every seventh person in Switzerland has a disability. With a barrier-free newsletter you reach more readers and potential customers. And with a barrier-free newsletter template, there’s an initial effort, but after that it is pretty easy to create an accessible newsletter.
Good content is expensive. The consideration may therefore suggest itself that simply time and resources are missing to pay attention also still to barrier liberty. One mistake: every seventh person in Switzerland has a disability. With a barrier-free newsletter you reach more readers and potential customers. And with a barrier-free newsletter template, there’s an initial effort, but after that it is pretty easy to create an accessible newsletter.
Comprehensible structure for better understanding
Highlight headlines in bold, use the hyphen or other pretty characters as bullets, and increase the spacing between text and image with empty lines: CMS editors can be very creative when capturing content. This is to the disappointment of users who use technological tools such as screen reader or text-to-speech engines.
How to write good alternative texts
The new website is barrier-free and finally online after numerous tests and optimizations. However, this does not mean that the website remains permanently accessible. Many accessibility deficiencies arise retroactively – on an editorial level. Alternative texts are an example. Only meaningful alternative texts help the user. In this blog post, I’ll tell you how to write good alternative texts.
